New Olympic Hopeful Socuting Camp Video Production
Client - 24 Hour Fitness, 24 Life
Talent - 24 Hour Fitness
Director - 24 Hour Fitness, Tom Casey
Video - Ralph Guerrero, Tom Casey
Voice Over - Ralph Guerrero
The quest to find The Next Olympic Hopeful will ultimately find one male and one female athlete per sport (eight total) who will be invited to join the national team camps of four sports: bobsled, skeleton, track cycling and rugby. The journey will be highlighted on Team USA social and digital channels and the entire program, including announcement of the winners, will be featured on a two-hour broadcast airing on NBCSN in August, entitled Scouting Camp: The Next Olympic Hopeful.
“24 Hour Fitness has supported the USOC in bringing champions to the Olympic Games for over a decade, and that continues with The Next Olympic Hopeful in 2017,” said Tom Lapcevic, Executive Vice President and Chief Marketing Officer, 24 Hour Fitness. “Additionally, we will jointly develop programs and training resources for future Olympic and Paralympic hopefuls, and inspire everyday athletes who may not aspire to gold, but who share in the dream.”