johnnie-O | Flat Lay & Tabletop
Client - johnnie-O
Director - johnnie-O
Photographer - Tom Casey
Digital Tech, Production Assistant - Ralph Guerrero
Photo Editor - Ralph Guerrero, Tom Casey
With hundreds of products to shoot, we setup an open tabletop for stylists to easily maneuver around. This custom setup required most of the gear to be rigged overhead in studio, leaving the studio floor clear to roam. Tethering the camera to a computer allows executives to easily approve styling and lighting on the spot. Once a product is shot, the product's SKU is logged, and prepared for editing. Following the shooting phase, the images were simply cutout on white, then batch processed for output.